Cognitive Dissonance

From Charity Dispatch Wiki

Revision as of 13:33, June 25, 2010 by Admin (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

The most widely known of the consistency theories that hold that people prefer to avoid tension or stress-producing situations by maintaining consonance. As a result, individuals tend to avoid paying attention to or retaining information which conflicts with their belief system.